Dani Houston
Clarity is
creative
oxygen
I’m a writer and creative director who helps brands say the right thing, in the right way, to the right people. For me, that goes far beyond writing copy. I believe clarity is creative oxygen: when we know what we’re doing, why we’re doing it, and who it’s for, the rest follows.
Currently: Leading copy at the world’s top AI-powered creative service, working with brands like Strava, Microsoft, and Vimeo.
Before the work, there's this
See how I lead
Clarity is
Feedback
should feel like momentum.
creative oxygen.
Creative is a
team sport.​
Spotlight
Whether I’m shaping a brand refresh or leading campaign work, I bring warmth, precision, and a deep respect for the work (even before the words).
I love figuring out how to simplify a creative ask so the team can actually breathe (in both the creative and “keeping calm” sense).
“Dani brings sharp, strategic insight and creative excellence to her copywriting, while also challenging decisions fearlessly — but always thoughtfully — to push work to a better place.”
Antoinette Johnson, Team Lead, Superside
Got a puzzle to solve, a brand to shape, or a strategy that needs a story?
Maybe it’s all of the above.
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