Dani Houston

Creative Lead, Copywriter

Clarity is

creative

oxygen

When we know what we’re doing, why we’re doing it, and who it’s for, the rest follows.

Currently: Leading copy on brands which include Strava, Microsoft, Upside, and Vimeo.

See how I got here

Before the work, there's this:

Clarity is creative oxygen

Feedback should feel like momentum

Creative is a team sport

Let me tell you more

I love figuring out how to simplify a creative ask so the team can actually breathe (in both the creative and “keeping calm” sense).

“Dani brings sharp, strategic insight and creative excellence to her copywriting, while also challenging decisions fearlessly — but always thoughtfully — to push work to a better place.”

Antoinette Johnson, Team Lead, Superside

Got a puzzle to solve, a brand to shape, or a strategy that needs a story?

Maybe it’s all of the above.

Let's talk